Andrius Guzaitis, Business Development Manager at Bluelark In sales we are biased towards celebrating new client victories. Yet every business book states that it is up to thirty times more costly to sell to a new customer versus a current one. And we still devote most effort...
CRM adoption is surrounded by numerous myths. Do we really need a CRM platform? Will the investment pay off? Look, we’re doing just fine! With Salesforce we have supported transformation of many businesses, helping them to unlock productivity and streamline business operations. Let’s take a look at the...
Jurgis Bakanas, Head of Sales at Bluelark Success is a consequence of well thought out decisions No matter if you trade in diamonds, or develop computer software; if you sell directly to businesses, or offer your services to thousands of private customers - all successful businesses adhere...
In the midst of the COVID pandemic, retail changed in a fortnight. Extra safety precautions, panic buying, fights over the last toilet paper rolls and understaffed stores – this is the new grocer reality! In these difficult times retailers are turning to AI solutions to support...
Entrepreneurship and export development agency “Enterprise Lithuania” indicates that due to COVID-19 pandemic Lithuanian exports of services could shrink by 10 to 25 percent. Technology and communications sector is listed among the most affected. However, leading Lithuanian technology companies are displaying crisis immunity – retaining...
Understanding on shelf availability On shelf availability (OSA) estimates the time and percentage a product is available for sale to customers on a store shelf. It is one of the key performance indicators for fast moving consumer goods analytics. The metric has direct correlation with out...
In my 20+ years in retail I learned one thing: retail loves precision! Retail managers are obsessed with key metrics: sales per square foot, average transaction value, year on year sales and many more to evaluate your store performance. However, there is a key problem...
The age of perfect customer experience is upon us. Although many shoppers turned online, physical stores are still the best way to convey the brand's message and present your products. Top level brands invest a lot into carefully crafted ‘retail experiences’. So why does shopping...
With closure of several big box and department store chains, it became all too familiar to call brick and mortar retailing doomed. But despite a paradigm shift towards e-commerce, online retailing is still dwarfed by sales numbers from physical stores. Even Amazon is experimenting with physical...
Computer vision is changing the way businesses operate. From retail to warehousing, from manufacturing to urban planning, the technology allows to measure and analyze real life objects and create a quantifiable data level on top of them. Computer vision utilizes video or image data to ‘count...