Guide to Business Success: how to Find, Win and Keep Clients

Jurgis Bakanas, Head of Sales at Bluelark


Success is a consequence of well thought out decisions

No matter if you trade in diamonds, or develop computer software; if you sell directly to businesses, or offer your services to thousands of private customers – all successful businesses adhere to a few uniform rules. 

So what do our Salesforce clients at Okavango diamond mine and one of the largest European telecommunication operators have in common? 

The underlying business success lies with well-defined business processes and the efficient usage of company data.

Gone are the days, when CRM served as a notebook for client contacts or business remarks. Today CRM is an essential tool to manage business processes and alleviate uncertainty. 

It is not surprising that after Salesforce deployment companies recorded an average 29% growth in sales, improved sales team efficiency by a third, or were twice as accurate in sales forecasting.

Let’s take a closer look at how Salesforce helps companies to manage client cycle from acquisition to retention.

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