Tag: AI

Confessions of a Store Manager: How I Increased My Store Sales with Retail Shelf Analytics

In my 20+ years in retail I learned one thing: retail loves precision! Retail managers are obsessed with key metrics: sales per square foot, average transaction value, year on year sales and many more to evaluate your store performance. However, there is a key problem with this approach - the tracking is done on the store level. Sure, you can compare performance with other stores. But it gives little insight on what needs to be changed to improve performance. 
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Retail Footfall Analytics: Tips for Crafting a Perfect In-Store Experience

The age of perfect customer experience is upon us. Although many shoppers turned online, physical stores are still the best way to convey the brand's message and present your products. Top level brands invest a lot into carefully crafted ‘retail experiences’. So why does shopping at an Apple store or Nike shop makes you feel good?
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