Category: Business

Explore insights, strategies, and trends in business. Learn about digital transformation, management best practices, innovation, and technology solutions that help companies grow and stay competitive.

CRM Mythology: how to measure the value of customer relations

In the midst of the COVID pandemic, retail changed in a fortnight. Extra safety precautions, panic buying, fights over the last toilet paper rolls and understaffed stores – this is the new grocer reality! In these difficult times retailers are turning to AI solutions to support operational continuity.
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Guide to Business Success: how to Find, Win and Keep Clients

In the midst of the COVID pandemic, retail changed in a fortnight. Extra safety precautions, panic buying, fights over the last toilet paper rolls and understaffed stores – this is the new grocer reality! In these difficult times retailers are turning to AI solutions to support operational continuity.
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Leading Lithuanian tech companies display crisis immunity

Entrepreneurship and export development agency “Enterprise Lithuania” indicates that due to COVID-19 pandemic Lithuanian exports of services could shrink by 10 to 25 percent. Technology and communications sector is listed among the most affected. However, leading Lithuanian technology companies are displaying crisis immunity – retaining the order volume and tackling the downturn in close cooperation. 
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How to Improve On-Shelf Availability Without More Staff or Manual Audits

On shelf availability (OSA) estimates the time and percentage a product is available for sale to customers on a store shelf. It is one of the key performance indicators for fast moving consumer goods analytics. The metric has direct correlation with out of stock rate and its impact can be measured by sales volume lost compared to actual sales.
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Confessions of a Store Manager: How I Increased My Store Sales with Retail Shelf Analytics

In my 20+ years in retail I learned one thing: retail loves precision! Retail managers are obsessed with key metrics: sales per square foot, average transaction value, year on year sales and many more to evaluate your store performance. However, there is a key problem with this approach - the tracking is done on the store level. Sure, you can compare performance with other stores. But it gives little insight on what needs to be changed to improve performance. 
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Retail Footfall Analytics: Tips for Crafting a Perfect In-Store Experience

The age of perfect customer experience is upon us. Although many shoppers turned online, physical stores are still the best way to convey the brand's message and present your products. Top level brands invest a lot into carefully crafted ‘retail experiences’. So why does shopping at an Apple store or Nike shop makes you feel good?
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