Category: Retail

Explore insights, trends, and innovations in retail. Learn about digital transformation, customer experience strategies, and technologies that help retailers optimize operations and drive growth.

Next generation retail analytics: how to improve on shelf availability

On shelf availability (OSA) estimates the time and percentage a product is available for sale to customers on a store shelf. It is one of the key performance indicators for fast moving consumer goods analytics. The metric has direct correlation with out of stock rate and its impact can be measured by sales volume lost compared to actual sales.
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Confessions of a Store Manager: How I Increased My Store Sales with Retail Shelf Analytics

In my 20+ years in retail I learned one thing: retail loves precision! Retail managers are obsessed with key metrics: sales per square foot, average transaction value, year on year sales and many more to evaluate your store performance. However, there is a key problem with this approach - the tracking is done on the store level. Sure, you can compare performance with other stores. But it gives little insight on what needs to be changed to improve performance. 
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Retail Footfall Analytics: Tips for Crafting a Perfect In-Store Experience

The age of perfect customer experience is upon us. Although many shoppers turned online, physical stores are still the best way to convey the brand's message and present your products. Top level brands invest a lot into carefully crafted ‘retail experiences’. So why does shopping at an Apple store or Nike shop makes you feel good?
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