Retail Footfall Analytics: Tips for Crafting a Perfect In-Store Experience

The age of perfect customer experience is upon us. Although many shoppers turned online, physical stores are still the best way to convey the brand’s message and present your products. Top level brands invest a lot into carefully crafted ‘retail experiences’. So why does shopping at an Apple store or Nike shop makes you feel good?
Introducing retail footfall analytics. For a long time this technology was only available for high spenders. Computer vision footfall analysis finally made it available to smaller retailers too.