Powering Web3 Engagement for Brands and Communities
Swace
is an innovative blockchain-based social engagement platform that rewards users for interacting with brand-driven campaigns. Designed for the next generation of digital consumers, Swace combines gamified brand engagement, location-based activities, AR experiences, and NFT rewards to create immersive campaigns that go beyond traditional marketing. Brands can launch interactive experiences from voting and sharing to real-world tasks, by completing these tasks users earn Swace NFTs that can be redeemed for exclusive prizes. The platform is built on the vision of reimagining how users connect with brands in the Web3 era.
Challenge?
As an early-stage Web3 startup, Swace came to Agmis with a bold concept: to merge blockchain technology, social media engagement, and NFT rewards into a unified, gamified platform. But transforming this vision into a scalable, user-friendly product required overcoming several challenges.
The backend needed to support highly customizable and dynamic brand engagement campaigns, each with different interaction types, reward logic, geolocation triggers, and time-based constraints. There was also a need to create a functional and intuitive admin panel for campaign management, something that allowed brand partners to easily launch and monitor activities, while ensuring smooth user participation and NFT reward distribution. All of this had to be built within the fast-moving context of a startup, with flexibility for future expansion and evolving features.
Solution?
To bring Swace’s vision to life, Agmis focused on enhancing the platform’s backend architecture and developing a powerful admin interface that empowers brands to build and manage interactive campaigns with ease.
We created a flexible campaign builder module where brand owners can define campaign types, set start and end dates, select user engagement criteria (like voting, location check-ins, or AR interactions), and configure NFT-based reward logic. This backend system was built to support diverse campaign formats while remaining intuitive for non-technical users.
Agmis also ensured seamless integration with blockchain features, enabling accurate and secure Swace NFT issuance and reward tracking. Our development approach combined scalable architecture with fast iteration cycles that were ideal for startup product development, where responsiveness and adaptability are key. The result is a backend foundation that’s robust, modular, and ready to support the future of Web3 brand engagement.
Outcomes!
- Custom campaign builder for brands
- Intuitive admin panel
- Seamless NFT reward logic implementation
- Scalable backend architecture
- Secure blockchain integration
