Confessions of a Store Manager: How I Increased My Store Sales with Retail Shelf Analytics

In my 20+ years in retail I learned one thing: retail loves precision! Retail managers are obsessed with key metrics: sales per square foot, average transaction value, year on year sales and many more to evaluate your store performance. However, there is a key problem with this approach – the tracking is done on the store level. Sure, you can compare performance with other stores. But it gives little insight on what needs to be changed to improve performance.